Since the opening of the Hotel Costes in 1995 in Paris, the first lifestyle hotel, a lot of lifestyle hotels have opened in the capital and more generally, in the world. The concepts are successful and the large groups have all developed their own lifestyle brand: Citizen M, W Hotels, SohoHouse, StandArt, Okko, Niepce, etc. In general, rather classified as 4 stars than 5 stars, the place is meant to be friendly, community sometimes in catering and dinner areas. It was these hotels that employed the first tattooed appearing bartenders , who have also worked in palaces since then. The Directors we place there have relaxed their codes acquired within the traditional hotel industry. The owners generally give them “carte blanche” to be creative, and the management method is transversal rather than pyramidal. You have to know how to renew yourself and beyond style, not to forget the service which is still the key differentiating factor between brands.